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Marketing sex toys

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How to advertise Sex Toys on Social Media – Is it even possible?

Adult sex toy marketing: Any tips? (Marketing General)

Outdated network rules, aggressive timelines and low budgets make for a winning creative combination. Sweaty, shameless bodies pressed up against a heavily-condensated window in a coital union of immeasurable pleasure. Fite, along with her partner Katie Keating, approached the brand after reading an article in which Pete Potenzini, its director of marketing, said the company was actively trying to appeal to women and couples. They wanted to make a difference for women by celebrating sexuality and normalizing the vital role sex plays in our lives. The duo set out to create humorous work that portrayed women as in control of their desires. Rules about when we can see it, and rules about how we can be targeted. Lots and lots of rules.

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The pleasure of marketing sex toys in a world of censorship

There are more dildos, vibrators and other items of pleasure sold than ever before. Yet, purchasing sex toys is still a taboo in many cultures and due to its Adult Only rating, marketing the sale of sex toys online can be tricky. Conventional channels such as Facebook, Pinterest or Instagram are out of the question.

You can promote products for safe sex eg. And obviously all ads must be aimed at over 18s only. For a number of years the big players have made a point of rejecting ads and clamping down several times. There are several examples of ads being blocked repeatedly by those attempting to advertise sex toys such as dildos, fleshlights or other adult toys.